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Archive for August 22, 2014

Share Of Email Campaigns Sent By Day Of The Week, January 2014 [CHART]

By David Erickson | August 22, 2014

The majority of marketers opt to send emails during the week.

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Shoppers' Top In-Store Mobile App Activities, April 2014 [CHART]

By David Erickson | August 22, 2014

Price-related activities were the top reasons for mobile shopping app usage while in brick-and-mortar stores.

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Acceptable Forms Of In-Store Location "Stalking," April 2014 [CHART]

By David Erickson | August 22, 2014

Just 27% of US smartphone owners said they would allow mobile in-store tracking in order to receive relevant, real-time information and offers.

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Effectiveness Of Mobile Advertising, January 2014 [TABLE]

By David Erickson | August 22, 2014

53% of US smart phone owners used either the Google Maps app (40.4%) or its mobile website (12.6%) in the prior 30 days.

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Mobile Behavior By Device Type, March 2014 [TABLE]

By David Erickson | August 22, 2014

Map usage has exploded in the smartphone era, with double-digit gains in users and usage now accounting for billions of minutes of mobile device time each month.

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Online Channels Used For Acquisition vs. Retention, August 2014 [CHART]

By David Erickson | August 22, 2014

Roughly 8 in 10 global company marketers – primarily based in Europe – agree that it is cheaper to retain than acquire a customer, but they’re more likely to be focusing on acquisition than retention.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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