Social media’s impact on TV is gradually growing, details Nielsen in newly-released survey data showing social to be driving increased TV program awareness and live TV viewing. Indeed, one-quarter of respondents to Nielsen’s Q4 2013 survey claimed to be aware of more programs as a result of social media, up from 18% during the year-earlier period. Moreover, 11% reported that social media caused them to watch more live TV, up from 8% during the Q4 2012 survey. The results are consistent with other research on social’s impact.
For example, Digitalsmiths’ Q1 2014 Video Discovery Trends Report found 29% of adult respondents in the US and Canada saying they have chosen to watch a TV show or movie based on the social buzz it was receiving. That was up from 19% during the year-earlier period. Read the rest at MarketingCharts.