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Archive for August 21, 2014

Social Media’s Effect On TV Viewership, Q4 2013 vs Q4 2014 [CHART]

By David Erickson | August 21, 2014

One-quarter of respondents to Nielsen’s Q4 2013 survey claimed to be aware of more programs as a result of social media, up from 18% during the year-earlier period.

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Most Innovative Tech Brands, August 2014 [CHART]

By David Erickson | August 21, 2014

Apple (98%) barely tops Samsung (97%) as consumers’ most innovative tech brand based on Brand Keys’ survey.

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Marketing Channel Ownership Claims Of CMOs & CIOs, August 2014 [CHART]

By David Erickson | August 21, 2014

When it comes to mobile applications, a significant majority of both CMOs (74%) and CIOs (86%) believe that they are in control.

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Content Marketing Performance By Discipline, August 2014 [CHART]

By David Erickson | August 21, 2014

Two-thirds of respondents indicate that their organizations are either underperforming (56%) or not performing well at all (10%) when it comes to content marketing’s business results.

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Top Content Marketing Objectives For B2B & B2C, August 2014 [CHART]

By David Erickson | August 21, 2014

B2B marketers are largely focused on lead generation while brand engagement is the top objective among B2C marketers.

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Smart Phone Ads That Prompt Action, August 2014 [CHART]

By David Erickson | August 21, 2014

Mobile device owners are developing more favorable attitudes to mobile ads.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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