Health Care Professionals' Content Consumption, April 2014 [CHART]
Data from Kantar Health also showed impressive mobile usage levels among doctors. Fully 79% of US physicians polled reported using smartphones for professional purposes in March 2014, and 51% used tablets. These percentages had risen from 68% and 24%, respectively, in March 2012.
No matter the device used, when healthcare professionals get digital, they’re likely looking at professional or educational content. Around one-third of respondents to EPG Health Media used independent medical websites or accessed medical news online on a daily basis, while about one-quarter checked out journal articles and one-fifth treatment guidelines. In terms of weekly usage, journal articles ruled, with 52% of healthcare professionals using such content weekly, and medical news ranked second (41%). Read the rest at eMarketer.