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Archive for August 20, 2014

Consumers’ Top Priorities When Shopping, August 2014 [CHART]

By David Erickson | August 20, 2014

Price is the most important attribute for US consumers when shopping for goods and services, with 42% of respondents ranking it their top attribute and three-quarters ranking it among their top-3 (of 8 listed).

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Marketers Give Themselves Customer-Centricity Ratings, August 2014 [CHART]

By David Erickson | August 20, 2014

Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.

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Back to School Spending, 2004-2014 [CHART]

By David Erickson | August 20, 2014

Families with children in grades K-12 will spend an average of $699.28 this back-to-school season on apparel, shoes, supplies and electronics.

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Top 10 Online Video Properties, June 2014 [CHART]

By David Erickson | August 20, 2014

Roughly 186.9 million Americans watched online content videos in June.

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Concern Over Sale Of Personal Data, August 2014 [CHART]

By David Erickson | August 20, 2014

3 in 4 American adults claim to be very or somewhat concerned about having too much personal information about them online.

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Health Care Professionals' Content Consumption, April 2014 [CHART]

By David Erickson | August 20, 2014

Fully 79% of US physicians polled reported using smartphones for professional purposes in March 2014, and 51% used tablets.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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