Top Influences Over Youths' Clothing Style & Brand Decisions, July 2014 [CHART]
Clothing is one of teens’ top spending categories, per recent research from Piper Jaffray – but what influences their style and brand decisions when it comes to clothing and accessories? A recent survey commissioned by Forest City and conducted by Alexander Babbage offers some insight into the top influencers among teens (13-17) and young adults (18-24), with both predictable and surprising results. Indeed, while word-of-mouth proves paramount, one traditional marketing tactic also nets kids’ attention. That would be in-store displays, second only to friends’ opinions as a top purchase influencer. Read the rest at MarketingCharts.