Ever sat down to watch an episode of a TV show and gotten sucked in for hours on end? That’s called binge-viewing, and a May 2014 study by Annalect—which defined binge-viewing as watching three or more episodes of the same television show in one setting—found that 63% of US TV watchers ages 18 and older fell into this category (though just 30% actually said so).
Those who did binge-view voiced a strong aversion to advertisements during their TV time, with 58% saying they liked binge-viewing because they didn’t have to watch ads. A close 57% said ads prevented them from fully enjoying their TV shows, and 53% didn’t think that commercials even had a place in the binge-viewing world. Read the rest at eMarketer.