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Archive for August 15, 2014

Broadband Provider Attitudes Toward Content Streaming Services, Q2 2013 [CHART]

By David Erickson | August 15, 2014

Broadband providers regard OTT services as a threat in more ways than one: as a potential siphon of their customer base and a burden on networks for which the OTT services have not paid.

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Website Users' Experience Expectations, July 2014 [CHART]

By David Erickson | August 15, 2014

When it comes to a great website experience, internet users consider performance more important than fresh content, consistent experiences across mobile and desktop, and personalized content.

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Gen X & Baby Boomers' Luxury Spending Plans, July 2014 [TABLE]

By David Erickson | August 15, 2014

While Baby Boomers control the largest share of total net worth dollars of any generation, Gen Xers have the most net worth and average household income on a per-adult basis.

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Positive Brand Mentions By Select Demographics, H1 2014 [TABLE]

By David Erickson | August 15, 2014

Google tops the buzz rankings for the first half of this year among US Millennials.

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Daily App Use By US Android Smartphone Users, H1 2014 [CHART]

By David Erickson | August 15, 2014

Some 39% of Android smartphone users’ daily application activity takes place between the hours of 5PM and midnight.

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Top Reasons For Increased CMO & CIO Alignment, 2012 & 2014 [TABLE]

By David Erickson | August 15, 2014

Marketing’s move to digital, which required more technology, was the most popular reason for increased alignment between CMOs and CIOs.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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