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Archive for August 14, 2014

Executives Who Favor Digital Transformation By Role, April 2014 [CHART]

By David Erickson | August 14, 2014

CMOs were the most likely to support digital transformation efforts.

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Top Digital Transformation Priorities, April 2014 [TABLE]

By David Erickson | August 14, 2014

Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort.

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eCommerce Traffic & Revenue Trends By Device, Q2 2014 [CHART]

By David Erickson | August 14, 2014

Smart phones alone accounted for almost 1 in 4 visits to the tracked merchants during Q2 2014, up more than 50% from a year earlier.

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Appeal Of Loyalty Programs, July 2014 [TABLE]

By David Erickson | August 14, 2014

Almost 6 in 10 respondents chose Saving Money as their primary motivation for participating in loyalty programs.

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National Brands That Excel At Local Online Marketing, July 2014 [CHART]

By David Erickson | August 14, 2014

From a pool of 280 national brands, Meineke emerges as the one with the best local digital marketing.

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How Bingers Watch TV, July 2014 [CHART]

By David Erickson | August 14, 2014

Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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