August 14, 2014 - e-Strategy Trends

CMOs were the most likely to support digital transformation efforts.

Fully 88% of US digital strategists said their firms were undergoing a formal digital marketing transformation effort.

Smart phones alone accounted for almost 1 in 4 visits to the tracked merchants during Q2 2014, up more than 50% from a year earlier.

Almost 6 in 10 respondents chose Saving Money as their primary motivation for participating in loyalty programs.

From a pool of 280 national brands, Meineke emerges as the one with the best local digital marketing.

Some 44% of US households surveyed during Q1 2014 said they binge-view TV shows.

Archive for August 14, 2014