Based on March 2014 polling by UPS, comScore and the e-tailing group, shipping costs played a critical role in online shopping cart abandonment. Around 60% of US digital buyers said they abandoned their digital carts because shipping costs pushed their purchase total up more than expected. A similar percentage of respondents actually loaded up their baskets to see what their orders would cost with shipping and then compared that total with other sites. Half of respondents had also ditched their digital shopping carts because their order totals weren’t high enough to qualify for free shipping. Read the rest at eMarketer.