Digital Wallet Users By Age & Gender, July 2014 [CHART]
While more than 8 in 10 US adult smartphone users are aware of digital wallets, only about one-third have used one, according to a new study from Thrive Analytics. Results from the survey indicate that roughly 8 in 10 digital wallet users are between the ages of 18 and 43, and that 57% are male. Mobile payment users tend to be more evenly split by gender, though, according to a recent Nielsen study: 40% of mobile wallet users responding to the survey said they use mobile methods as their primary mode of payment, with females constituting 53% of mobile payment users. As with the Thrive Analytics study, mobile payment users in the Nielsen study tended to be younger, with 55% between the ages of 18-34 and another 35% aged 35-54.
Of note, the Nielsen study finds mobile payment users to hail from various income levels, with 32% making less than $50,000 and 29% more than $100,000. Read the rest at MarketingCharts.