Consumer Spending & Savings Trends, July 2014 [CHART]

Consumers are more likely to be found shopping around for deals than making impulse purchases and going shopping just for fun, details Gallup in newly-released survey results. Some 83% of respondents reported having purchased generic or store brand goods during the 4 weeks prior to the survey, while roughly 6 in 10 reported having shopped at more than one store for similar items to get the best deal (61%) and having gone online to compare prices and find the best deal (59%).

Moreover, 58% have used coupons when shopping and 55% have followed a strict budget. Read the rest at MarketingCharts.