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Archive for August 11, 2014

Global Internet of Things Spending, 2013 & 2020 [CHART]

By David Erickson | August 11, 2014

MarketsandMarkets gives the IoT market a valuation of $1.029 trillion in 2013, increasing to $1.423 trillion by 2020.

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Top Challenges With Marketing Personalization, July 2014 [CHART]

By David Erickson | August 11, 2014

Personalization is an area of growing importance, recently found to be US digital marketers’ most important future area.

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Best Days To Reach IT Executives, July 2014 [CHART]

By David Erickson | August 11, 2014

It takes 222 calls or emails on average to secure a qualified appointment with an IT executive.

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US Marketing Research Industry Trends, 2007-2014 [CHART]

By David Erickson | August 11, 2014

The Research Industry Index (RII), an indicator of business activity in the industry, posted a score of 100 in Q1 2014, the 4th consecutive quarter of 100 or higher.

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Mobile Video App Use By Age Group, July 2014 [CHART]

By David Erickson | August 11, 2014

Not surprisingly, late Millennials (18-24) are the most likely to be using a mobile video application at least once a month.

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Facebook Active Mobile Monthly Users & Ad Revenues, Q3 2012 – Q2 2014 [CHART]

By David Erickson | August 11, 2014

Facebook’s advertising revenues grew by 67% year-over-year in Q2 to almost $2.7 billion.

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Mobile Technologies Used To Enhance In-Store Experiences, Q1 2014 [CHART]

By David Erickson | August 11, 2014

There are a variety of factors accounting for the recent buzz surrounding beacons.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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