US Retail mCommerce Sales, 2012-2018 [TABLE]
Apps may be where mobile users spend most of their time—86.0% of US smartphone internet time was spent in apps in 2013, according to Flurry’s analysis of data from comScore and Net Marketshare—but when it comes to spending money, mobile websites are where consumers funnel their funds. For example, 55% of the adult shoppers polled in a December 2013 survey conducted by Baynote and the e-tailing group said they used their smartphone to make a holiday purchase directly on a website, up from 43% who said they did so during the 2012 holiday shopping season. Comparatively, only one-third (34%) sealed the deal using a retailer-branded app on their smartphone or tablet in 2013. Read the rest at eMarketer.