Nanigans found that Facebook advertisers’ shift to mobile wasn’t stopping. After mobile rose to claim the majority of Facebook advertising worldwide in Q1 2014, its share leapt nearly 5 percentage points the next quarter, from 51.4% to 56.3%.
eMarketer expects Facebook’s global mobile ad revenues to maintain impressive growth over the coming years. In 2014, the social network will see its mobile ad revenues soar 131.3% worldwide to hit $7.28 billion—or 22.3% of the global mobile advertising market. We estimate that this total will reach $13.07 billion by 2016. Read the rest at eMarketer.