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Global Share Of Facebook Advertising By Ad Type, Q2 2013-Q2 2014 [CHART]

By David Erickson | August 8, 2014

Global Share Of Facebook Advertising By Ad Type, Q2 2013-Q2 2014 [CHART]

It’s no secret that consumers—sick of being bombarded by ads—now expect advertisers to serve up personalized and tailored content. Last year, in response to such demands, Facebook introduced Unpublished Page Posts, which allow brands and companies on the social network to share messages with a select audience, as opposed to pushing posts to all followers’ newsfeeds. In addition, these don’t show up on pages’ timelines.

Based on data released earlier this month by Nanigans, advertisers believe that Unpublished Page Posts are the way to go. In Q2 2013, the newly introduced ad type accounted for just 2.9% of Facebook ads worldwide. Fast-forward one year later, and this share was at 50.1%. Read the rest at eMarketer.

Posted in Advertising, Mobile Advertising, Mobile Marketing, Social Media Advertising, Social Media Marketing and tagged Facebook, Mobile Apps, Mobile Social, Promoted Posts

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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