It’s no secret that consumers—sick of being bombarded by ads—now expect advertisers to serve up personalized and tailored content. Last year, in response to such demands, Facebook introduced Unpublished Page Posts, which allow brands and companies on the social network to share messages with a select audience, as opposed to pushing posts to all followers’ newsfeeds. In addition, these don’t show up on pages’ timelines.
Based on data released earlier this month by Nanigans, advertisers believe that Unpublished Page Posts are the way to go. In Q2 2013, the newly introduced ad type accounted for just 2.9% of Facebook ads worldwide. Fast-forward one year later, and this share was at 50.1%. Read the rest at eMarketer.