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Archive for August 8, 2014

Global Share Of Facebook Advertising By Device, Q2 2013-Q2 2014 [CHART]

By David Erickson | August 8, 2014

After mobile rose to claim the majority of Facebook advertising worldwide in Q1 2014, its share leapt nearly 5 percentage points the next quarter, from 51.4% to 56.3%.

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Global Share Of Facebook Advertising By Ad Type, Q2 2013-Q2 2014 [CHART]

By David Erickson | August 8, 2014

In Q2 2013, the newly introduced ad type accounted for just 2.9% of Facebook ads worldwide. Fast-forward one year later, and this share was at 50.1%.

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Trust & Relevance's Effect On Email Marketing Success, July 2014 [TABLE]

By David Erickson | August 8, 2014

Consumers only have 4-5 brands that they always open emails from.

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CMOs Attitudes Toward Collaboration With CIOs, July 2014 [CHART]

By David Erickson | August 8, 2014

83% of IT executives feel a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feel the same way about IT (up from 56% in 2012).

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Customer Satisfaction With Social Networking Sites, 2013 vs 2014 [CHART]

By David Erickson | August 8, 2014

Customer satisfaction with social media websites improved by 3 points year-over-year to an average score of 71 on the ACSI’s 100-point scale.

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Top Objectives For Marketing Automation, July 2014 [CHART]

By David Erickson | August 8, 2014

The most commonly-cited objectives were improving marketing productivity (45%), increasing sales revenue (44%).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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