Blogging isn’t just about words anymore, and according to June 2014 polling by Orbit Media Studios, blog readers are likely seeing images alongside text while checking out a post. Among US bloggers studied, nearly three-quarters of respondents used an image such as a stock photo or diagram in their blog posts, and 44.5% reported including more than one.
Orbit Media Studios noted that blog posts with images saw higher interaction rates, suggesting that a large portion of the blogger community had adopted this trend to keep up with competition and drive traffic. But where do the opportunities to stand out lie? Video and, even more so, audio. Fewer than 15% of respondents said they included video in their posts, and a measly 2.6% used audio alongside content. Read the rest at eMarketer.