Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn, according to results from a LinkedIn survey of 1,841 of its members aged 18-45 from the US, Canada, Brazil, Australia, and the UK. The study finds that the youngest members – aged 18-24 – seek out the most content about B2C brands, and are particularly interested in upcoming innovations from companies.
Indeed, two-thirds of respondents aged 18-24 cite upcoming innovations from a company as a topic of interest, compared to 55% of 25-34-year-olds and 54% of 35-45-year-olds. The next-most desired topics are news about the company (55% overall) and news articles about the industry (54%), with interest in the former highest among the 18-24 bracket and desire for the latter highest among 25-34-year-olds. Read the rest at MarketingCharts.