Archive for August 6, 2014
Global Online Buyer Penetration By Region, 2013-2018 [TABLE]
By the end of our forecast period, nearly 70% of internet users in both Western Europe and North America will purchase items on digital devices, vs. just over 50% in Asia-Pacific.
Read MoreGlobal B2C eCommerce Sales Share By Region, 2013-2018 [TABLE]
eMarketer now expects Asia-Pacific to become the leading region for ecommerce sales in 2015, representing 33.4% of the total.
Read MoreGlobal B2C eCommerce Sales, 2013-2018 [CHART]
B2C eCommerce sales worldwide will reach $1.471 trillion in 2014.
Read MoreConsumer Brand Topics That Interest Millennial & Gen X LinkedIn Users, July 2014 [TABLE]
Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn.
Read MoreBrand Buzz Rankings, H1 2014 [CHART]
Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings.
Read MoreAmericans’ Most Popular Online Purchases, July 2014 [CHART]
Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.
Read More