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Archive for August 6, 2014

Global Online Buyer Penetration By Region, 2013-2018 [TABLE]

By David Erickson | August 6, 2014

By the end of our forecast period, nearly 70% of internet users in both Western Europe and North America will purchase items on digital devices, vs. just over 50% in Asia-Pacific.

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Global B2C eCommerce Sales Share By Region, 2013-2018 [TABLE]

By David Erickson | August 6, 2014

eMarketer now expects Asia-Pacific to become the leading region for ecommerce sales in 2015, representing 33.4% of the total.

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Global B2C eCommerce Sales, 2013-2018 [CHART]

By David Erickson | August 6, 2014

B2C eCommerce sales worldwide will reach $1.471 trillion in 2014.

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Consumer Brand Topics That Interest Millennial & Gen X LinkedIn Users, July 2014 [TABLE]

By David Erickson | August 6, 2014

Some 47% of young LinkedIn members read news or information from consumer brands on LinkedIn at least once a month, and roughly half trust information about consumer products they see on LinkedIn.

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Brand Buzz Rankings, H1 2014 [CHART]

By David Erickson | August 6, 2014

Amazon topped the buzz rankings for the first half of this year, continuing its success from last year, when it also led the word-of-mouth rankings.

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Americans’ Most Popular Online Purchases, July 2014 [CHART]

By David Erickson | August 6, 2014

Almost 7 in 10 US adults have made a clothing purchase online, making this the most common purchase of 10 identified categories.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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