Search Advertising Trends, Q2 2014 [TABLE]

Search Advertising Trends, Q2 2014 [TABLE]

Various sources were in agreement that US paid search spending grew in Q2, as did click-through rates and overall clicks, although The Search Agency saw a drop in costs-per-click for its clients while IgnitionOne and RKG reported relatively small increases. Other studies similarly reported increases in global search spending, click-through rates and clicks, although impressions were down on a year-over-year basis. SourcesIgnitionOne; The Search Agency; RKGCovarioKenshoo

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