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Archive for August 5, 2014

Search Advertising Trends, Q2 2014 [TABLE]

By David Erickson | August 5, 2014

Various sources were in agreement that US paid search spending grew in Q2.

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Reasons For Voluntarily Watching Video Ads, July 2014 [CHART]

By David Erickson | August 5, 2014

43% of the coveted 18-29-year-old demographic find online video ads to be more annoying than TV ads.

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Companies' Insights From Social Data, July 2014 [CHART]

By David Erickson | August 5, 2014

Companies from around the world are most likely to be using insights from social data to improve their customer service and understanding of market shifts.

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CPG Execs' Top Strategic Priorities, July 2014 [CHART]

By David Erickson | August 5, 2014

Some 56% of consumer goods executives identify data analytics as Very or Critically important to their strategy this year.

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Change In Data-Driven Marketing Profitability, Q1 2014 – Q2 2014 [CHART]

By David Erickson | August 5, 2014

DMA/Winterberry reported slowed growth in both revenues—which hit a two-year high in Q3 2013—and profitability from data-driven marketing in Q1 2014.

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Change In Data-Driven Marketing Spending, Q1 2014 – Q2 2014 [CHART]

By David Erickson | August 5, 2014

More than 40% of US marketing professionals said they increased spending on data-driven marketing in the first quarter of this year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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