Mobile Visits To Popular Sites By Device, January 2014 [CHART]

Broken down by mobile device, ShareThis found that smartphones were more than twice as popular as tablets for mobile pinning, and the latter actually trailed desktops by 2 percentage points. The fact that smartphones were the device of choice for mobile pinning suggests that mobility—not size—matters more for Pinterest users.

Similarly, January 2014 research by Luth Research for ExactTarget found that smartphones grabbed the overwhelming share of mobile visits to Pinterest in the US, at 83%, vs. 17% from tablets. In fact, no other online property studied saw a bigger gap between the two devices. Read the rest at eMarketer.