Biggest Challenges In Managing Rights & Royalties For Commercials, April 2014 [CHART]

Talent Partners found that US senior agency executives faced challenges thanks to the transition to digital commercials, as well as new provisions from SAG-AFTRA—specifically, those related to rights and royalties.

The top hurdle to managing rights and royalties for commercials was the need for a system to track them, cited by 32% of respondents. A close 30% were concerned about others using an asset despite not having the rights to it, and the same percentage said new areas—which results indicated were rising the most—presented the most risk for rights and royalties abuse. Read the rest at eMarketer.