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Archive for August 3, 2014

Biggest Challenges In Managing Rights & Royalties For Commercials, April 2014 [CHART]

By David Erickson | August 3, 2014

US senior agency executives faced challenges thanks to the transition to digital commercials, as well as new provisions from SAG-AFTRA—specifically, those related to rights and royalties.

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Channels Senior Ad Execs Expect Will Grow [CHART]

By David Erickson | August 3, 2014

US senior advertising executives predicted that social media-driven campaigns would see the most growth in commercial production in 2014, cited by 44% of respondents.

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Top Benefits Of Online Tune-In Advertising, June 2014 [CHART]

By David Erickson | August 3, 2014

The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.

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Use Of Online "Tune-In" Advertising To Drive TV Ratings, 2013 vs 2014 [CHART]

By David Erickson | August 3, 2014

Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings.

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Top Online Marketing Tactics For Customer Retention, July 2014 [CHART]

By David Erickson | August 3, 2014

Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.

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Device Penetration Among US College Students, July 2014 [CHART]

By David Erickson | August 3, 2014

College students (aged 18-34) own an average of 6.8 devices each, steady from last year.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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