August 3, 2014 - e-Strategy Trends

US senior agency executives faced challenges thanks to the transition to digital commercials, as well as new provisions from SAG-AFTRA—specifically, those related to rights and royalties.

US senior advertising executives predicted that social media-driven campaigns would see the most growth in commercial production in 2014, cited by 44% of respondents.

The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.

Nine in 10 stations now use digital tune-in advertising—that is, marketing and promotion of television programming to drive ratings.

Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.