Sources For Researching Products According To Millennials vs Boomers, February 2014 [CHART]
Boomers’ online research has a distinct generational flavor. In a February 2014 survey by Market Strategies International, they were more likely than millennials to use “consumer websites and publications” and much more likely to cite these as “primary” sources. Boomers were correspondingly less inclined to rely on social media. Read the rest at eMarketer.