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Archive for August 2, 2014

America's Most (And Least) Respected Brands, July 2014 [TABLE]

By David Erickson | August 2, 2014

Coca-Cola tops CoreBrands’ list of most respected brands, breaking last year’s tie with PepsiCo, which came in second this year.

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TV Binge-Viewers Attitudes Toward Advertising, July 2014 [CHART]

By David Erickson | August 2, 2014

Roughly 6 in 10 binge-viewers (defined as TV viewers who watch at least 3 episodes of the same TV show in one sitting) agree that they enjoy binge-viewing because they don’t have to watch ads.

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Attitudes Toward Online Shopping By Generation, December 2013 [TABLE]

By David Erickson | August 2, 2014

In November 2013, 44% of boomers said they showroomed.

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Sources For Researching Products According To Millennials vs Boomers, February 2014 [CHART]

By David Erickson | August 2, 2014

Boomers’ online research has a distinct generational flavor.

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Products Researched Online Before In-Store Purchase By Generation, December 2013 [TABLE]

By David Erickson | August 2, 2014

Many boomers have introduced a digital element into their shopping process, though less so than younger consumers.

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Types Of Advertising To Which College Students Pay Attention, July 2014 [CHART]

By David Erickson | August 2, 2014

Much like the population-at-large, college students pay a considerable amount of attention to recommendations from friends and family.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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