Most Valuable Customer Conversations According To B2B Salespeople, July 2014 [CHART]

B2B marketers and salespeople around the world identified conversations in which they create opportunities from the status quo as their most valuable in helping them reach quota. Some 38% chose this as the conversation with the most impact, followed by effective executive conversations (16%), and conversations in which they achieve successful competitive differentiation (14%). Notably, the conversations in which they must demonstrate financial justification and master purchase negotiations are rated the least valued, possibly tied to the finding that they’re also the most pressure-filled. Source: Corporate Visions

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