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Archive for August 1, 2014

Daily Reach Of TV vs. Online Video By Country, July 2014 [CHART]

By David Erickson | August 1, 2014

Three-quarters of internet users across 50 markets around the world report watching traditional TV on a daily basis, compared to one-quarter who report watching video on a digital device with that frequency.

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US Brands’ Average Facebook Post-Engagement Rates, H1 2014 [CHART]

By David Erickson | August 1, 2014

The average Facebook brand’s post generated an engagement rate of 0.16% in the US during the first quarter of the year.

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Most Valuable Customer Conversations According To B2B Salespeople, July 2014 [CHART]

By David Erickson | August 1, 2014

B2B marketers and salespeople around the world identified conversations in which they create opportunities from the status quo as their most valuable in helping them reach quota.

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Physicians Who Consider Social Networks An Important Clinical Resource, Q1 2014 [CHART]

By David Erickson | August 1, 2014

Just 14% of US primary care physicians said that social networks were a somewhat or very important clinical resource, compared with 30% who said they weren’t important at all.

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Top Reasons Physicians Don't Use Social Media For Work, June 2014 [CHART]

By David Erickson | August 1, 2014

Avoiding social media wasn’t due to a lack of knowledge, with less than one-quarter of doctors saying they didn’t use such platforms because they weren’t familiar with them.

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Social Sites Used For Work By US Physicians, June 2014 [CHART]

By David Erickson | August 1, 2014

44% of US physicians still aren’t using social media sites for professional purposes.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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