Skip to content
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About
e-Strategy Trends
  • Content
  • Social
  • Email
  • Search
  • Advertising
  • Generations
    • Generation V
    • Millennials
    • Generation X
    • Baby Boomers
    • Silent Generation
  • About

Archive for August 2014

Business Execs' Familiarity With Internet Of Things, May 2014 [CHART]

By David Erickson | August 31, 2014

The majority of business executives worldwide had at least heard of the IoT; however, familiarity was low.

Read More

Branding Effects of Online Coupons, August 2014 [CHART]

By David Erickson | August 31, 2014

When it comes to the types of digital promotions most likely to influence purchase decisions, coupons beat out sales and daily deal vouchers by a wide margin.

Read More

Top B2B Advertisers’ Spending Trends, 2013 [CHART]

By David Erickson | August 31, 2014

Ad spending by the 100 largest B2B advertisers grew by 3.4% year-over-year in 2013 to an estimated $4.9 billion.

Read More

Top Frustrations Of Poor Customer Service, August 2014 [CHART]

By David Erickson | August 30, 2014

Almost two-thirds of survey respondents claim to have ever stopped using a brand or company’s products or services because of a poor customer service experience.

Read More

Personal Data Consumers Would Share With Their Car For Incentives, May 2014 [TABLE]

By David Erickson | August 30, 2014

When asked what personal data collection/advertising they would allow via connected car systems in exchange for incentives, respondents showed little interest in any of the options.

Read More

Consumer Familiarity With Connected Cars, May 2014 [CHART]

By David Erickson | August 30, 2014

While 56% of US car owners had heard of connected cars, just 14% were actually familiar with what they were and could do.

Read More

Use Of Social Ads To Take Advantage Of Social TV, June 2014 [CHART]

By David Erickson | August 29, 2014

Most believe that social media and TV make a good pair, but there have been hiccups, and the relationship isn’t always solid.

Read More

CMOs Top Concerns, August 2014 [CHART]

By David Erickson | August 29, 2014

A plurality 34% of CMOs cite the creation of sustainable and engaging customer relationships and improving the customer experience as their top concern.

Read More

Receptiveness Of Forms Of Brand Content, August 2014 [CHART]

By David Erickson | August 29, 2014

Some 31% of respondents said they were unreceptive or very unreceptive to social media posts.

Read More

Most Popular Social Apps Among Millennials, June 2014 [CHART]

By David Erickson | August 29, 2014

Roughly one-third of 18-34-year-old smartphone owners used Snapchat in June, per comScore’s figures, making it the third-most popular social media application among this demographic.

Read More
Older Posts »

Categories

Follow Join Subscribe RSS Email
Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

Recent Posts

  • Super Bowl LV Advertising
  • Factors That Prompt People To Open Emails
  • Civil Social Networks: Telepath & Clubhouse
  • Grocery Shopping
  • Diversity In Advertising
August 2014
M T W T F S S
 123
45678910
11121314151617
18192021222324
25262728293031
« Jul   Sep »

Tags

Apple Automotive Marketing Blogging Brand Marketing Computers Customer Experience Customer Service Entertainment Marketing eTailing Facebook Financial Services Marketing Gaming Gender Google Health Care Marketing Hospitality Marketing Infographic Instagram LinkedIn mCommerce Media Marketing Men Metrics Mobile Apps Mobile Social Mobile Video Music Marketing Online Shopping Personalization Photo Sharing Pinterest Retail Marketing Shopping Smart Phones Sports Marketing Streaming Video Tablets Television Television Marketing Travel Marketing Twitter United Kingdom United States Women YouTube