Top Brands Among US LGBT Consumers, July 2014 [CHART]

Costco tops the list of best-perceived brands, according to the YouGov BrandIndex Buzz score, which is compiled by subtracting negative from positive feedback about a brand. Netflix and Panera Bread followed in close succession, with Trader Joe’s and YouTube rounding out the top 5. Meanwhile, Carnival, Walmart, and Exxon topped the list of brands with the most improved perceptions from last year, although each have net negative perceptions among LGBT consumers. Source: YouGov

Read the rest at MarketingCharts.