A significant portion of these students were also allocating funds toward trips and travel, with 87% stating that they spent money on this at least once a month.
Parents are the primary sponsors of college students’ new products and services. Some 45% of the college students polled said their parents were their main source of income. Another 40% said they got their spending money by working, while 15% of the students relied on loans. Read the rest at eMarketer.