Archive for July 31, 2014
College Students' Primary Sources Of Income, July 2014 [CHART]
Parents are the primary sponsors of college students’ new products and services.
Read MoreProducts & Services College Students Buy, July 2014 [CHART]
99% of US college students spent money at restaurants at least once per month.
Read MoreTop Strategic Priority For Online Business Initiatives, June 2014 [CHART]
Slightly more than 6 in 10 C-level executives responding to the survey said that CEOs support digital-business initiatives, up from 55% last year and 46% the year before.
Read MoreOnline Pharmaceuticals Marketing Effectiveness, July 2014 [CHART]
Visits to branded pharma sites not only fuel greater brand awareness and favorability, but also impact prospect conversions.
Read MoreUS Brands’ Facebook Response Rates, H1 2014 [CHART]
Only 38% of Facebook user wall posts were responded to by US brands in June.
Read MoreTop Brands Among US LGBT Consumers, July 2014 [CHART]
Costco tops the list of best-perceived brands among US LGBT consumers.
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