Archive for July 30, 2014
Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]
Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened.
Read MoreGlobal Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]
When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).
Read MoreLevel Of Marketing Data Capabilities, Q2 2014 [CHART]
Just 14% of marketers said they were strongly capable of creating a single view of the customer.
Read MoreReasons For Data Collection Changes, June 2014 [CHART]
77% of US digital media and marketing professionals said they had increased their data collection process over the past year.
Read MoreTrust in Sponsored Content, July 2014 [CHART]
Some 54% of internet users aged 18-65 say they generally don’t trust sponsored content.
Read MoreConsumer Interactions With Brands On Social Networks, July 2014 [CHART]
Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter.
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