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Archive for July 30, 2014

Global Mobile Users Who Multitask With Another Device, May 2014 [CHART]

By David Erickson | July 30, 2014

Users were less likely to have replaced other digital devices and TVs with a tablet or smartphone, and as a result, the majority multiscreened.

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Global Mobile Users Whose Devices Have Replaced Other Media, May 2014 [TABLE]

By David Erickson | July 30, 2014

When it comes to magazine ads, reader recall is the same for print and tablet versions (52%).

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Level Of Marketing Data Capabilities, Q2 2014 [CHART]

By David Erickson | July 30, 2014

Just 14% of marketers said they were strongly capable of creating a single view of the customer.

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Reasons For Data Collection Changes, June 2014 [CHART]

By David Erickson | July 30, 2014

77% of US digital media and marketing professionals said they had increased their data collection process over the past year.

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Trust in Sponsored Content, July 2014 [CHART]

By David Erickson | July 30, 2014

Some 54% of internet users aged 18-65 say they generally don’t trust sponsored content.

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Consumer Interactions With Brands On Social Networks, July 2014 [CHART]

By David Erickson | July 30, 2014

Internet users aged 16-64 from 32 countries around the world are far more likely to be sharing brand content on Facebook than on Google+ or Twitter.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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