Share Of Time Spent Using Mobile Browser vs App, April 2014 [TABLE]
According to April 2014 data from comScore Mobile Metrix, easy access and mobile optimization were the top reasons smartphone apps had grabbed the majority of time spent with leading US digital media properties. However, not all properties were mobile app-majority, and for some, browsers actually claimed an overwhelming chunk of time. Wikimedia Foundation sites and Glam Media were examples of this, with 88% and 84%, respectively, of time spent with these properties done on a browser. But with the exception of Gannett sites, CBS Interactive and AOL, smartphone apps grabbed the majority for all other properties studied. Read the rest at eMarketer.