A new report from Custora detailing the growth in mobile commerce finds some interesting divergences in revenue drivers across mobile phones, tablets and desktops. According to the report, email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops, with this the latest finding to demonstrate email’s influence on mobile commerce. At the same time, the influence of paid search was greatest on tablets, driving a plurality 24.8% of revenues, compared to 18% on desktops and 13.4% on phones.
Of note, organic search fueled a larger share of revenues on desktops (23.5%) than did paid search, with the same true for mobile phones (16% and 13.4%, respectively). But on tablets, organic search (15.4% share of revenues) trailed paid search by a considerable margin. Read the rest at MarketingCharts.