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Archive for July 28, 2014

Share Of eCommerce Revenue By Channel & Device, 2013 [CHART]

By David Erickson | July 28, 2014

Email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops.

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Facebook Advertising Benchmarks, Q2 2013 vs Q2 2014 [CHART]

By David Erickson | July 28, 2014

The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%.

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Weekly Time Shopping Offline & Online By Country, July 2014 [CHART]

By David Erickson | July 28, 2014

Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.

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Share Of US Wireless-Only Households, H2 2010-H2 2013 [CHART]

By David Erickson | July 28, 2014

Some 41% of US households were wireless-only during the second half of 2013.

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Tablet Ownership Among Households With Kids, 2011-2014 [CHART]

By David Erickson | July 28, 2014

Research published by Ipsos MediaCT also showed impressive growth in tablet ownership among US households with children, or children themselves.

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Tablet Ownership Among Households With Kids, 2013 vs 2014 [CHART]

By David Erickson | July 28, 2014

Tablet ownership in households with children ages 2 to 12 rose from 50% in 2013 to 59% in 2014.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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