July 28, 2014 - e-Strategy Trends

Email drove 26.7% of revenues on mobile phones last year, compared to 23.1% on tablets and 20.9% on desktops.

The average click-through rate for Facebook ads on desktop and mobile platforms in Q2 was 0.36%.

Across 15 countries tracked, consumers in 13 markets reported spending more time shopping offline than online.

Some 41% of US households were wireless-only during the second half of 2013.

Research published by Ipsos MediaCT also showed impressive growth in tablet ownership among US households with children, or children themselves.

Tablet ownership in households with children ages 2 to 12 rose from 50% in 2013 to 59% in 2014.

Archive for July 28, 2014