Most Valuable Online Channels For Driving Store Traffic, July 2014 [CHART]

Retail “winners” (those with year-over-year sales growth of more than 3%) and “laggards” (with growth less than 3%) are in agreement that e-commerce sites are the most valuable digital channel for driving traffic to physical stores. Beyond that, though, “winners” are far more likely to see retailers’ mobile and social networking presences as being very valuable for driving store traffic. They’re similarly more likely to believe that their mobile and social networking presences have a lot of value once the customer is in the store. Source: RSR Research

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