Marketing Execs' Attitudes Toward Ability To Measure Business Contributions, April 2014 [CHART]

VisionEdge and ITSMA found that marketers worldwide felt they were doing a good job at proving their effect on business to their leadership teams, with nearly two-thirds agreeing or strongly agreeing with this statement.

In addition, about 25% of respondents were actually hearing praise from their leadership teams about how they were measuring and reporting marketing’s value to the organization. Read the rest at eMarketer.