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Archive for July 27, 2014

Top Challenges To Measuring Marketing's Business Contributions, April 2014 [CHART]

By David Erickson | July 27, 2014

73% of US marketers said that data analysis would be more of a priority in 2014.

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Marketing Execs' Attitudes Toward Ability To Measure Business Contributions, April 2014 [CHART]

By David Erickson | July 27, 2014

Marketers worldwide felt they were doing a good job at proving their effect on business to their leadership teams.

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Frequency Of Marketing Metrics Reporting To CEOs, 2013 & 2014 [CHART]

By David Erickson | July 27, 2014

85% of marketers worldwide said the pressure to measure marketing’s business value and contribution had increased.

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Content Sharing By Category & Social Channel, Q2 2014 [CHART]

By David Erickson | July 27, 2014

Social sharing via mobile devices continues to the rise, with sharing from smartphones and tablets in Q2 growing by 19% from Q1.

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Tablet Magazine Ad Recall, July 2014 [TABLE]

By David Erickson | July 27, 2014

When asked about a specific ad, 52% of tablet magazine readers recalled seeing (or Noted) the ad.

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Most Valuable Online Channels For Driving Store Traffic, July 2014 [CHART]

By David Erickson | July 27, 2014

eCommerce sites are the most valuable digital channel for driving traffic to physical stores.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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