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Top 10 Most Popular Smart Phone Apps, May 2014 [CHART]

By David Erickson | July 25, 2014

Top 10 Most Popular Smart Phone Apps, May 2014 [CHART]

Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms, per comScore, up from 29.3% reach the prior month, and ranking as the 8th largest app by reach. Facebook remained the top app, with 76.4% reach. Meanwhile, smartphone penetration hit 70% of mobile subscribers during the 3-month period ending in May. Android (52.1%) and Apple (41.9%) continued to dominate the smartphone market, together accounting for 94% share of mobile subscribers. Source: comScore

Read the rest at MarketingCharts.

Posted in Consumer Attitudes, Consumer Behavior, Email Marketing, Local Internet Marketing, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Photo Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing, Visual Communications and tagged Facebook, Facebook Messenger, Gmail. Mobile Email, Google Maps, Google Play, Google Search, Instagram, Mobile Apps, Mobile Social, Mobile Video, Music Marketing, Pandora, Photo Sharing, Short-Form Video, Yahoo, YouTube

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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