Daily Online Video Consumption By Content Type, 2010-2013 [TABLE]

The reason Netflix and Hulu have realized such steep growth in their subscriber rolls at a time when growth in overall digital video viewers has moderated is simple: More people are gravitating toward full-length content as opposed to shorter clips.

This trend is evident in April 2014 data from the Interactive Advertising Bureau and research firm GfK, which showed substantial increases in time spent viewing online movies and TV shows from 2010 through 2013. By comparison, short-form content was relatively flat over the same period, and experienced a decline in 2013. Read the rest at eMarketer.