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Archive for July 25, 2014

Online Political Ad Spending, 2008-2016 [CHART]

By David Erickson | July 25, 2014

Online political ad spending has been growing rapidly, but is nonetheless expected to account for only 3% of political advertising dollars this year, per Borrell’s report, with the bulk spent on broadcast TV.

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Demographics Of Online Daters, June 2014 [TABLE]

By David Erickson | July 25, 2014

Just over one-fifth of US internet users had used an online dating site or mobile app, and only 6% admitted to currently using one.

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Daily Online Video Consumption By Content Type, 2010-2013 [TABLE]

By David Erickson | July 25, 2014

More people are gravitating toward full-length video content as opposed to shorter clips.

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Global Netflix Subscribers By Subscription Type, Q1 2012-Q1 2014 [TABLE]

By David Erickson | July 25, 2014

For Q1 2014, Netflix reported 34.38 million US streaming subscribers, a 23.2% increase from its prior-year figure of 27.91 million.

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Americans' Small-Ticket Budget Cutbacks, June 2013 vs June 2014 [CHART]

By David Erickson | July 25, 2014

Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago.

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Top 10 Most Popular Smart Phone Apps, May 2014 [CHART]

By David Erickson | July 25, 2014

Instagram in May reached 32% of US smartphone mobile media users aged 18 and older who use iOS and Android platforms.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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