July 24, 2014 - e-Strategy Trends

Overall, 41% of consumers reported using mobile applications while shopping in stores.

62% of mobile shoppers were extremely or very likely to use digital coupons in the future.

In-store, grocery shoppers were most receptive to messages that offered discounts.

On a long-term basis, online channels will continue to drive global advertising spending.

On a country-by-country basis, the US is by far the leader in total media ad spending.

Advertisers worldwide will spend $545.40 billion on paid media in 2014.