Media Multitaskers By Age & Gender, July 2014 [CHART]

Some 43% of US adults regularly go online while watching TV, and these “media multitaskers” tend to be young and female, per the report. African-Americans also over-index in this behavior; they comprise 22% of media multitaskers, versus 18% of the adult survey sample. Source: IAB / Prosper Insights & Analytics [PDF]

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