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Types Of Mobile Apps US Hispanics Use, December 2013 [TABLE]

By David Erickson | July 22, 2014

Types Of Mobile Apps US Hispanics Use, December 2013 [TABLE]

Unacculturated Hispanics—those who speak Spanish fluently and are not very comfortable speaking English—are driving that social app usage. Nearly 70% of unacculturated US Hispanic internet users surveyed in December 2013 by Latinum Network reported that a social media app was one of their top three used apps. Just 51% of acculturated and 60% of bicultural Hispanics said the same.

It’s a similar case with messaging apps such as Facebook Messenger and WhatsApp, indicating that unacculturated Hispanics likely rely more on these social platforms to keep in touch with family and friends in their countries of origin. Some 52% of unacculturated Hispanics said that a messaging app was among their top three used apps, compared with 17% of acculturated and 36% of bicultural Hispanics. Read the rest at eMarketer.

Posted in Consumer Behavior, Content Marketing, Demographics, Ethnic Marketing, Instant Messaging, Latinx, Local Internet Marketing, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing, Technographics, Video Games, Video Marketing, Visual Communications and tagged Entertainment Marketing, eTailing, Facebook Messenger, Fitness Marketing, Food Marketing, Grocery Store Marketing, Messaging, Mobile Apps, Mobile Gaming, Mobile Social, Netflix, Photo Sharing, Retail Marketing, Streaming Video, Whatsapp

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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