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Top Mobile Phone Activities For Hispanics, March 2014 [TABLE]

By David Erickson | July 22, 2014

Top Mobile Phone Activities For Hispanics, March 2014 [TABLE]

As a whole, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as their non-Hispanic counterparts, but it’s a different story when social app usage is broken down by Hispanic level of acculturation.

March 2014 research by PricewaterhouseCoopers found that 74% of US Hispanic mobile phone users used apps to access a social network at least once per week, compared with 73% of non-Hispanics. Hispanics were even more likely to send and receive texts on their mobile phones on a weekly basis, with 96% doing so, vs. 92% of non-Hispanics. Read the rest at eMarketer.

Posted in Consumer Behavior, Demographics, eCommerce, Email Marketing, Ethnic Marketing, Latinx, Media Consumption, Mobile Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing and tagged GPS, mCommerce, Mobile Banking, Mobile Email, Mobile Gaming, Mobile Video, Streaming Video, Tables, Text Messaging

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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