Top Mobile Phone Activities For Hispanics, March 2014 [TABLE]

As a whole, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as their non-Hispanic counterparts, but it’s a different story when social app usage is broken down by Hispanic level of acculturation.

March 2014 research by PricewaterhouseCoopers found that 74% of US Hispanic mobile phone users used apps to access a social network at least once per week, compared with 73% of non-Hispanics. Hispanics were even more likely to send and receive texts on their mobile phones on a weekly basis, with 96% doing so, vs. 92% of non-Hispanics. Read the rest at eMarketer.