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Archive for July 22, 2014

Top Mobile Phone Activities For Hispanics, March 2014 [TABLE]

By David Erickson | July 22, 2014

As a whole, US Hispanics use their mobile phones to access social networking apps at nearly the same rate as their non-Hispanic counterparts.

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TV Commercial Viewing Frequency, July 2014 [CHART]

By David Erickson | July 22, 2014

TV multitasking is on the increase, and some 82% of US adults at least occasionally go online while watching TV.

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Mobile App Use, Q4 2011-Q4 2013 [CHART]

By David Erickson | July 22, 2014

Adult iPhone and Android owners in the US used an average of 26.8 applications per month during Q4 2013.

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Top Smart Phone Activities By Generation, July 2014 [TABLE]

By David Erickson | July 22, 2014

Almost three-quarters of Millennial smartphone owners engage in social networking on their devices during a typical week.

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Attitudes Toward Private Label Shopping By Generation, June 2014 [CHART]

By David Erickson | July 22, 2014

Roughly one-third of Millennials agree that they get information from friends and family about store brands before trying them.

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Types Of Mobile Apps US Hispanics Use, December 2013 [TABLE]

By David Erickson | July 22, 2014

Nearly 70% of unacculturated US Hispanic internet users reported that a social media app was one of their top three used apps.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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