Limited in-house expertise had led marketers to turn to outside sources for mobile marketing. More than two-thirds of respondents reported outsourcing at least part of these efforts, while just 31% were doing everything in-house.
Ascend2 found that 42% of marketers—so, not even close to all—were using mobile marketing, and the same percentage planned to do so in the future. As marketers continue to adopt this tactic, it’s likely that in-house expertise will become a bigger focus. Read the rest at eMarketer.