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Archive for July 21, 2014

Weekly Media Consumption By Generation, July 2041 [CHART]

By David Erickson | July 21, 2014

American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media.

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US Population By Race Or Ethnic Group, July 2013 [TABLE]

By David Erickson | July 21, 2014

Asian Americans were the fastest-growing minority group in the US last year for the second consecutive year.

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Brand Post Engagement Rates By Social Site, July 2014 [CHART]

By David Erickson | July 21, 2014

User interaction rates with brands’ posts on LinkedIn trail other platforms that also have professional members.

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Favored Social Channels For Customer Service, July 2014 [CHART]

By David Erickson | July 21, 2014

Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.

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In-House vs Outsourced Mobile Marketing Talent, June 2014 [CHART]

By David Erickson | July 21, 2014

More than two-thirds of respondents reported outsourcing at least part of these efforts, while just 31% were doing everything in-house.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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