July 21, 2014 - e-Strategy Trends

American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media.

Asian Americans were the fastest-growing minority group in the US last year for the second consecutive year.

User interaction rates with brands’ posts on LinkedIn trail other platforms that also have professional members.

Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.