Archive for July 21, 2014
Weekly Media Consumption By Generation, July 2041 [CHART]
American Millennials (18-34) spend a slight majority of their weekly media time using digital devices, and are the only generation where digital media consumption exceeds traditional media.
Read MoreUS Population By Race Or Ethnic Group, July 2013 [TABLE]
Asian Americans were the fastest-growing minority group in the US last year for the second consecutive year.
Read MoreBrand Post Engagement Rates By Social Site, July 2014 [CHART]
User interaction rates with brands’ posts on LinkedIn trail other platforms that also have professional members.
Read MoreFavored Social Channels For Customer Service, July 2014 [CHART]
Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.
Read MoreIn-House vs Outsourced Mobile Marketing Talent, June 2014 [CHART]
More than two-thirds of respondents reported outsourcing at least part of these efforts, while just 31% were doing everything in-house.
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